I’m Stas: editor-in-chief, producer and publisher. I’ve worked in startups and corporations, built teams and set up processes. The topics I like most: consumer electronics, web3, fintech, education and medicine. SEO, GEO, AIO and AEO are core strengths — from content strategy through to optimization.

I graduated from the Gorbunov Bureau School of Editors and hold an IELTS C1 certificate.

If you’d like to work together — write me on Telegram or by email.

Below are my main projects at each workplace.

X5, July 2025 — October 2025

Built a team and led the rebrand of X5’s Telegram channel. We reinvented the visual style, tone of voice and editorial concept — telling stories about art through the lens of food. Grew ERR to 34% in two months.

How the first supermarkets appeared in the USSR
The architecture of the most iconic Pyaterochka stores
Why sell ice in the north

Noda, May 2025 — August 2025

Contract engagement. Managed social media and produced videos for a British fintech, with content optimized for both search and AI answer engines (SEO/GEO). Found videographers across Europe, organized shoots, wrote the content strategy and tracked ER, LTV and other metrics.

“Talking head” from Romania
AI-videos about fintech
Interview resize

Step by Step, May 2025 — July 2025

Contract engagement. Led content for a premium K-12 education provider. Set up processes, built a team, arranged the development of a new website and dove deep into the methodology. Assembled a whole SEO pipeline for the new site to generate better leads.

Tinkoff Journal, December 2022 — May 2025

Edited electronics articles at Russia’s largest brand media, now T-Bank Journal. Created content strategies, tested hypotheses, tracked metrics. SEO-led planning grew the desk’s MAU by 200% in ten months — and for three quarters running it was the journal’s top desk by MAU: 2.3M of 35M across 20+ desks.

How to choose a TV
How to build a PC
How to charge your phone

Dears Agency, July 2021 — September 2023

Ran podcasts and creative projects. Published media, set up processes, recruited people, controlled the publishing schedule, tracked metrics and “sold” ideas to clients.

How in Life — film critics discuss cinema
Keep Working — businesspeople discuss trends
VK Education’s Prostor — drove traffic and managed community in an educational project
Showreel — found the team and produced
YouTube pre-roll — found the team and produced

MyGadget, January 2021 — December 2021

Ran the newsroom at an independent St. Petersburg outlet covering consumer electronics. Hired and trained authors, wrote the editorial policy and style code, organized content across YouTube, the website and social media.

Profile at the outlet — every text I touched as author and editor-in-chief.

Tinkoff Data, February 2021 — July 2021

Conducted research: formulated the questions, collected data internally from analysts and externally from market experts, briefed the visualization team and updated the numbers when needed.

Food delivery market after the pandemic — large research
How much Russians spend on travel — medium-sized research / press release

Ozon, November 2020 — July 2021

Led product PR at one of Russia’s largest marketplaces. Developed data-led story angles, dug into the numbers and pushed experts for the details behind them.

What books were read in Russia in the last 10 years
How much Russians spend on Christmas decorations
Launched a business travel service
Sent Malikov to 2049

MaximaTelecom, December 2019 — November 2020

Helped the company that put the internet in the Moscow metro with PR, texts and media outreach. Published in business media and built story angles read by millions.

How shelter animals were helped by metro ads
How to make public Wi-Fi work with iOS 14
How Moscow came out of self-isolation

XYZ School, October 2019 — September 2020

Led content production for the blog of Russia’s largest game design school. Talked to experts and teachers, worked hands-on with 3D modeling software and wrote tutorials.

Hyper-casual games
Concept art
Student success stories

Freelance

Texts

Cybersecurity quiz for Setters Media
The evolution of computer mice, for Yandex on Habr
Quiz on ancient rhetoric for PostNauka
Machine learning and cloud computing for the Mail.ru blog
How to rent out a flat more profitably: sole proprietorship, self-employment or a patent?

Podcasts

Maxim Ilyakhov on work and electronics
Ira on emotional burnout
Together with Theory and Practice we make podcasts for Sber’s corporate university. I can’t share them — they’re closed materials under NDA. If you want to judge the recording quality, I’ll gladly send a snippet with nothing sensitive in it.
Texts based on Tinkoff Journal’s podcasts

That is me, looking forward to new projects

Wow, you have made it to the end! Let’s make history together — on Instagram, on Telegram or by email.